SEO:
- Search
- Engine
- Optimization
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is an art of ranking on a search engine.
Search engine scans the site to understand what the site is about. Which helps the search engine to deliver more relevant results for a search.
As a developer, this is where SEO comes in, SEO helps to make sure your site ranks high in search engines.
In other words, SEO meaning involves making certain changes to your website design and content that make your site more attractive to a search engine.
You do this in hopes that the search engine will display your website as a top result on the search engine results page.
There are two ways to rank high on search results:
- Good SEO
- Paid Ads
Benefits of SEO:
Higher targeted organic traffic.
Expand your visibility on search engines.
Helps you reach and engage more potential customers.
You don't need to pay for ads.
OPTIMIZATION AND TAGS
Optimization
Processing of optimizing web pages and their content to be discoverable by users.
How to do this:
Make use of relative keywords to your website niche.
Use primary keyword in your headline or title.
Have a responsive design. Google has mobile-first index which helps ranks better if website is mobile friendly.
Tags
Title Tag
<title> Bode's Blog </title>
- Title tag describes the topic of each page, what the page is about.
Meta Tag
<meta charset = "utf-8">
<meta name="description" content="keywords based description">
<meta name="Keywords" content="Keyword1, Keyword2">
<meta name="author" content="Name of author">
Charset defines which character set browser should use.
keywords helps search engines what the topic of the page is.
Author name for credits to author.
Heading Tags
<h1> Heading 1 </h1>
<h2> Heading 1 </h2>
<h3> Heading 1 </h3>
Great headings and subheadings to organize your content.
Heading says what exactly each section of your content is discussing.
Alt Attribute
<img src="car.png" alt="Tesla" />
With alt attribute your image has a chance to rank.
Search engine can't read images but can read words.
Different Types of SEO
On-Page SEO
Off-Page SEO
Technical SEO
Local SEO
i. On-Page SEO:
On-Page SEO, also referred to as on-site SEO, is the process of optimizing the content on your website. This includes your keywords, headers, meta titles, meta descriptions, images and more.
ii. Off-Page SEO:
Off-Page SEO is pretty much everything that does not happen on your website. Off-Page SEO is all about creating exposure and trust for your company, which ultimately can result in more visitors and sales.
iii. Technical SEO:
Technical SEO refers to the actions performed to help search engines crawl your website. As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.
iv. Local SEO:
This is a variation of SEO that focuses on a specific area, rather than a national focus. It's all about increasing your online presence in your community and promoting your product and services to local customers.
SEO TOOLS
Thanks for reading.